InVideo Pricing: Finding the Right Plan for Your Needs

invideo pricing
Jeremy Gallimore AI

Jeremy Gallimore

Technical Writer | UX Designer | AI Adoption Strategist

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Let’s cut to the chase: you want to create videos that look amazing without spending a fortune—or half your life learning how to edit. That’s where InVideo comes in. With plans ranging from free (yes, free!) to feature-packed options for pros, they’ve got something for everyone.

So if you’re making Instagram reels, YouTube videos, or a slick promo for your business, this pricing breakdown will help you figure out exactly which plan fits your needs (and your wallet). Let’s get started—you’ve got videos to make!

Overview of InVideo Pricing Plans

InVideo offers four pricing tiers to suit everyone from hobbyists to full-time creators. Each plan is packed with features, but the key is figuring out which one aligns with your needs. Let’s break them down.

Free

Free

Plus

$28/m

Max

$48/m

Generative

$96/m

Free Plan – A Great Starting Point

The Free Plan is InVideo’s entry-level offering, designed for anyone who wants to explore its core features without spending a dime. It’s a great way to get a feel for the platform’s capabilities, but keep in mind that it comes with some trade-offs.

What’s Included

With the Free Plan, you’ll get:

  • AI Generation: Up to 10 minutes per week.
  • Storage: 10 GB, enough for a handful of smaller projects.
  • Exports: 4 videos per week, but they’ll include the InVideo logo watermark.
  • Media Library: Access to over 2.5 million standard assets, but no premium iStock options.

What You’ll Miss Out On

The biggest limitation of the Free Plan is the watermark on all your exports. While it’s fine for personal projects or testing, it can be a dealbreaker for professional content. Additionally, the 10 GB storage cap and restricted AI generation time mean you might quickly outgrow this tier.

Who Is It For?

This plan is ideal for:

  • Beginners experimenting with video editing.
  • Students or hobbyists working on non-commercial projects.
  • Creators who want to test InVideo’s interface and features before committing to a paid plan.

The Free Plan gives you a taste of what’s possible, but if you’re serious about creating professional-quality videos, upgrading to a paid tier will unlock the full potential of InVideo.

Plus Plan – The Sweet Spot for Creators

The Plus Plan is where InVideo starts to shine for solo creators and small teams. Priced at $28/month (billed annually at $336), this plan delivers professional features without breaking the bank. It’s perfect for users ready to step up their video game and produce high-quality, watermark-free content.

What’s Included

Here’s what you get with the Plus Plan:

  • AI Generation: 50 minutes per month, giving you enough time to create advanced AI-driven content.
  • Generative Credits: 60 seconds per month to experiment with tools like text-to-video and faceless video generation.
  • iStock Access: 80 premium assets per month, enhancing the quality of your visuals.
  • Storage: 100 GB, perfect for storing larger projects or multiple drafts.
  • Exports: Unlimited exports without watermarks, making it ideal for professional use.
  • Voice Clones: Create up to 2 custom voiceovers for a personal touch.

Why the Plus Plan Stands Out

The Plus Plan combines affordability with advanced functionality. Unlimited watermark-free exports mean your content is always polished and ready for sharing. The inclusion of premium iStock assets and AI-driven tools like voice cloning ensures you can create content that feels custom-made for your audience.

Who Is It For?

The Plus Plan is a great fit for:

  • Freelancers creating videos for clients.
  • Small businesses producing marketing content.
  • Social media managers needing high-quality visuals and voiceovers.
  • Educators and course creators who want professional-looking materials.

Key Benefits

If you’re creating content on a regular basis, the Plus Plan is a smart investment. It gives you access to premium features and tools while remaining cost-effective. Whether you’re a marketer, entrepreneur, or creative professional, this plan helps you elevate your video production without overextending your budget.

Max Plan – Power and Scalability for Professionals

The Max Plan is built for high-volume creators, businesses, and agencies that demand more from their video creation tool. Priced at $48/month (billed annually at $576), this tier offers enhanced capabilities to scale up your video production without compromise.

What’s Included

Here’s what you unlock with the Max Plan:

  • AI Generation: 200 minutes per month, ideal for heavy use or multiple projects.
  • Generative Credits: 60 seconds per month to leverage advanced AI tools like text-to-video and faceless video generation.
  • iStock Access: 320 premium assets per month, giving your videos a polished, professional edge.
  • Storage: 400 GB, enough to manage large projects or maintain a library of ongoing work.
  • Exports: Unlimited exports without watermarks, ensuring all your content is ready for client presentations or public sharing.
  • Voice Clones: Create up to 5 custom voiceovers for unique and diverse audio options.

Why the Max Plan Stands Out

The Max Plan isn’t just about more—it’s about efficiency and quality. With a generous jump in AI generation time and access to 320 iStock premium assets, you’ll have the tools you need to create standout content consistently. The expanded storage and multiple voice clones make it perfect for managing several projects at once, whether you’re working alone or with a team.

Who Is It For?

This plan is a great choice for:

  • Agencies managing multiple client projects.
  • YouTubers producing frequent content for monetization.
  • Mid-sized businesses creating marketing campaigns.
  • Professionals who need high-quality video exports and advanced customization.

Key Benefits

If you’re producing videos at scale, the Max Plan pays for itself. Its combination of extensive AI generation capabilities, premium asset access, and unlimited exports ensures you’ll always have the resources to deliver high-quality content. It’s a step up from the Plus Plan, offering the scalability professionals need to grow their brand or business.

 Generative Plan – The Ultimate AI-Powered Package

The Generative Plan is InVideo’s top-tier offering, built for creators and businesses that demand the most advanced AI capabilities. At $96/month (billed annually at $1152), this plan provides unparalleled access to cutting-edge tools, ensuring your video production is not only efficient but also incredibly creative.

What’s Included

The Generative Plan delivers everything the Max Plan offers and more, including:

  • AI Generation: 200 minutes per month, perfect for producing AI-enhanced content at scale.
  • Generative Credits: 15 minutes per month, unlocking premium features like text-to-video and faceless video generation for longer, more complex projects.
  • iStock Access: 320 premium assets per month to elevate your visuals with top-tier stock footage and images.
  • Storage: 400 GB of storage, ensuring plenty of space for large-scale projects.
  • Exports: Unlimited exports without watermarks, so every video looks polished and professional.
  • Voice Clones: Create up to 5 custom voices for personalized and diverse audio needs.

Why the Generative Plan Stands Out

This plan is designed for users who rely heavily on AI to supercharge their video creation process. With extended generative credits, you can produce longer, more detailed AI-driven videos. The combination of extensive iStock access and unlimited watermark-free exports ensures your content meets the highest standards, no matter the project size.

Who Is It For?

The Generative Plan is the ultimate solution for:

  • Large businesses running multiple campaigns requiring premium-quality videos.
  • Professional video creators producing high-volume content.
  • Agencies that need maximum flexibility and advanced tools to meet diverse client needs.
  • AI enthusiasts who want to push the boundaries of what’s possible with generative technology.

Key Benefits

If you’re looking for the pinnacle of video creation tools, the Generative Plan has everything you need. It combines top-tier AI capabilities, extensive media resources, and unlimited exports, making it the ideal choice for those who demand the absolute best. While it comes with the highest price tag, it also offers the greatest potential for efficiency and creativity, making it worth every penny for heavy users.

Key Takeaways – Find the Perfect InVideo Plan

Choosing the right InVideo plan can make all the difference in how you create and scale your video content. Here’s a quick breakdown to guide your decision.

Free Plan – Perfect for Testing the Waters

The Free Plan is great for:

  • Beginners exploring video editing.
  • Hobbyists creating personal, non-commercial projects.

Limitations: Watermarked exports and minimal AI generation mean it’s not ideal for professional use.

Plus Plan – Best Value for Growing Creators

The Plus Plan is designed for:

  • Freelancers, small teams, and marketers creating polished content.
  • Social media managers and entrepreneurs looking for a cost-effective solution.

Why It’s Great: Unlimited watermark-free exports and premium iStock assets make it the best balance of affordability and features.

Max Plan – Built for High-Volume Creators

The Max Plan is tailored for:

  • Agencies, businesses, and creators with high-volume needs.
  • Professionals needing extensive storage, more AI generation time, and premium media resources.

Why It’s Great: Perfect for scaling production while maintaining quality.

Generative Plan – The Ultimate Package

The Generative Plan is perfect for:

  • Large businesses and professionals relying on advanced AI-driven tools.
  • Users with high-output workflows requiring premium features and resources.

Why It’s Great: Offers the most extensive tools, storage, and generative capabilities for users who demand the best.

How to Choose the Right Plan

  1. Just Starting Out? Go with the Free Plan to explore the platform without a commitment.
  2. Regular Creator? The Plus Plan gives you professional features without a hefty price tag.
  3. Need to Scale? The Max Plan offers resources to handle demanding workflows.

Demand the Best? The Generative Plan provides top-tier features for advanced creators.

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